We actively operate ecommerce sites and focus on what it takes to make them successful every day. It’s not a sideline for us, but our passion. Hiring Business Calcium to make your revenues grow is like starting an Internet Marketing Department and staffing it with successful professionals, with a proven track record.
Management & Operations
President & Founder
David Schulhof conceived Business Calcium based on his twenty plus years of experience building internet sales and marketing channels for various industries. Schulhof’s management background encompasses startup business development, internet product marketing & sales channel creation, CRM, branding, marketing communications, public relations and strategic alliance initiatives across technology, business and consumer product sectors.
+ Read more about David
Prior to Business Calcium, Schulhof was the Managing Partner and Co-Founder of The Betty Mills Company, a leading internet store for cleaning and janitorial supplies. Schulhof led corporate efforts to form strategic business partnerships, and designed and built customized marketing programs for leading manufacturers, which included: Gojo Industries, Inc. (makers of Purell Hand Sanitizer), Kimberly-Clark Corporation, The Fuller Brush Company and US Polymers, Inc.
Prior to the Betty Mills Company, Schulhof founded and managed Make It So, Inc., an internet marketing company specializing in customer acquisition through email marketing serving brands like Hickory Farms, Windows Magazine and Excite@home.
Prior to Make It So, Schulhof founded Envisions Solutions Technology, Inc, the number one mail order scanner company named to the Top 40 Computer Mail Order Companies list by “PC Computing Magazine”. In this role, Schulhof established exclusive marketing partnerships with global brands like Mitsubishi, Xerox and HP.
VP of Operations
Mira heads all initiatives of building, maintaining, and improving all of the clients’ websites, as well as managing budgets for daily operations. With her 2008 MBA Marketing degree from Pepperdine University and Computer Science bachelor degree from University of Wisconsin in Madison, she is the key point that connects the marketing team and the IT resources, whom she closely direct and work with.
Mira has worked in the non-profit, finance, art/entertainment, and retail sectors, thus bringing diverse experience in marketing and product development stages. She speaks six languages, four of them fluently.
Digital Marketing Manager
Nicole manages all aspects of marketing for Business Calcium clients. She is the company expert on social media marketing and leads the creative direction for our websites. She produces and leads all account marketing initiatives including the creation of content and marketing materials. A 2009 graduate of California State University, Chico, Nicole earned a bachelor’s degree in business administration with a concentration in marketing and international business.
Manager of Creative Production
Diana works closely with the marketing team to create high-converting graphics and layouts for our clients. She puts her analytic and creative skills to use in creating material that is both user-friendly and eye-catching. Diana earned Bachelor’s degrees in Commmunications and Psychology from UC Davis, and has worked hard in applying those studies to the art of design for advertising and e-commerce.
Nancy ensures internal operations run smoothly with her many years of experience. She specializes in working with startup companies and has helped launch seven such firms, including: The Betty Mills Company, LeapFrog Toys and Envisions. Aside from her duties at Business Calcium, Nancy volunteers for Fix R Ferals and Hopalong Animal Rescue, caring for cats and senior citizens.
Development Team Leader
Pasha heads the Business Calcium development team. He is a MCA graduate from Jadavpur University and PGDCA from NIIT and has more than 6 years of experience in engineering and management. Pasha handles all complex development projects of Business Calcium efficiently and proactively; working closely with David and Mira to ensure the quality and functionality of the developed eCommerce systems are top notch.
Jagadish is our senior development manager for our site building needs. He is the owner of Aragorn Systems, a leading website and web application development company, and his team is based in Chennai, India. Jagadish and his team have helped Business Calcium build ecommerce websites using the Magento Commerce platform, as well as corporate/image websites using WordPress platform. He works closely with Mira to continually perform website and feature improvements, as well as to build new websites for our clients.
Soumik takes care of the detailed, complex development pertaining to cCommerce websites which ranges from extension development to core file modification. Soumik is a B.Tech from WBUT, India and has around 7 years of experience in developing complex application in diverse open source technologies and frameworks. Soumik directly reports to Pasha for all the development work of Business Calcium and responsible for delivering a product with the highest quality.
Sraboni leads critical eCommerce website developments and assists Soumik in maintaining the quality and integrity of all product developed. She reports to Soumik and Purba for all the assistance and the delivery. She has more than 3 years of experience in open source frameworks and an MCA in qualification.
Purba is the go-to QA person for developed products by Sraboni. She reports directly to Pasha and Mira for the delivery of the applications. She manages the QA application and report analysis. Purba is a B. tech graduate from WBUT and knowledgeable in open source technologies, she coordinated with the development and testing teams to produce the final product.
Supriyo has been part of the development of complex BC projects on Magento framework and his responsibility mainly rests with designing and converting mockups for the implementation. Supriyo has been a fine arts student and B.Com graduate and has 5 years of experience in developing designs and creating basic and responsive websites. He is an expert in Adobe Suite and Responsive frameworks like Gumby and Foundation.