We Take the Cake

Gourmet Mail-Delivery Cakes

We refocused the brand, redesigned, and rebuilt the eCommerce website for We Take The Cake's online channel. Once the website was launched, marketing ramp-ups that included robust email marketing campaigns were conducted.

1. Added search bar and optimized search results. 2. Designed better navigation to differentiate online and offline products. 3. Created an email collection box and incentives to register in order to increase house list. 4. Once you register, you receive a thank you email that has an $8 Off Coupon.

Result Highlights

  • Increased sales funnel conversion rate from 14.84% to 20% within 2 weeks.
  • Email subscription rate increased 10x; house list set to double in one-year period.

Examples of Email Campaigns

Email Example - Summer Savings Campaign: Summer Savings
 Promotion: 15% discount for one week only.
Results: 5.47% conversion rate, 3.5x dollar value per visit vs. site average.

Email Example - Cake of the Month Campaign: Cake of the Month
Promotion: Special cake flavor for one month only
Results: Increased general awareness of the Cake of the Month program.

We Take The Cake

Launched on June 2011
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