Business Calcium Blog

Why You Need a Direct-to-Consumer Online Sales Channel

Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are the Top 5 Benefits of a Direct-to-Consumer Sales Channel: New Product Introductions. Introduce new products…

Read more Leave a comment

The 80/20 Rule

I read a book recently which changed my life. It is called The 80/20 Principle: The Secret of Achieving More with Less. I’ve read many business books, and this one has had one of the largest impacts in the shortest time. First: the concept. What is it with this 80/20 rule? The Pareto principle, or the 80/20 rule, is the law of the vital few. About 80% of effects come…

Read more Leave a comment

Win the Startup Game

Starting a company is a big undertaking, certainly not to be taken lightly. I consider the commitment on par with getting married and starting a family. I’ve had hundreds of top entrepreneurs share their experiences with me about starting a company from the ground up. From their wisdom, and my own startup experience, I developed this list to take to heart, before you start. There are some clear lessons to…

Read more Leave a comment

Hire The Best

While most people tend to think managing employees is the most difficult task a business owner has, it is my belief that recruiting and hiring talented employees is even more difficult. If you hire the right people, managing becomes much easier. When reviewing resumes and interviewing prospective employees, it is important to question if this is the right person for the job. You can never be too sure of the…

Read more Leave a comment