Business Calcium Blog

The Resilient Executive: A Better Way to Work

Work no more than 90 minutes and then take a break! Do this two more times in a day and you’ll accomplish more in 4.5 hours than those cranking hard for 8 to 12 hours straight. Throw in an occasional Vitamin C IV with glutathione and some deep breathing exercises and you’re good to go for the next decade. I’m oversimplifying the message from executive performance icon Tony Schwartz, but…

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Sharpen Your Customer Focus: 3 Mistakes to Avoid

Like many CEOs, Larry Weinberg thought he knew his customer base – and was marketing to it correctly. His award-winning company, BOWA, which for 22 years has built and remodeled luxury homes in the Washington, D.C. area, considered its main customer the architects who were doing design work on a home and needed a builder’s help on the job. “Yet early last year,” says Weinberg “we realized we were marketing…

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