How much will you lose by not having your online sales channel developed and marketed properly? My nephew can build me a website for $2500. Why does yours cost so much? I used to get this question a lot. Now I mostly pre-empt it, so I hear it much less. One has to decide if their goal is to have a website or an online business. A website requires much…
What is the purpose of your website? This is a multiple choice question: (A) Our website is for current customers and prospects who have previously heard of our business and want to learn more. (B) Our web site should help us reach new customers – ones who have never heard of us but are looking for the product or service we offer. (C) All of the above. (D) None of…
Attention all CEO’s, we hear you! You like the idea of your company or brand doing more “social” marketing. You want to see growth in the use of mobile. While Social Marketing and mobile apps and services are tools to be employed by manufacturers selling direct, they are tools to be applied to a well designed, fully optimized, frictionless online profit center. Traffic, even socially generated traffic costs money/time to produce. In…
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