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Bob Herman

Bob Herman is the founder and CEO of BuyOnlineNow.com, in business since 2000. Today, the company is one of the largest online only office supply stores in North America.

BuyOnlineNow.com and BuyOnlineNow.ca deliver thousands of products to customers in the US and Canada, and the company was featured by Inc. Magazine as one of America’s fastest growing private companies from 2005 – 2009.

In 2009, Herman launchedOfficeSuperSavers.com, which is growing at an annualized 1100% rate. Herman launched his first online business 12 years ago and previously worked in the private sector for almost two decades, including selling and managing retail operations for a computer parts distributor for many years. Herman lives in the Rochester, MN with his wife.

Important Lessons for Online Retailers

In 2000 I launched BuyOnlineNow.com, one of the largest online retailers for brand name office products, from my house. Since then, we’ve relocated to an actual office (which pleased my wife) and grew to a staff of over 25. We maintain monthly visitors of around 100,000 and convert at almost double the average. Here are a few of the lessons I’ve learned over the past few years in eRetailing. Conversion…

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