Author Archive

Nicole Singleton

Nicole is a new media enthusiast and social media addict, which makes her a great fit for the Digital Marketing Manager of Business Calcium.

She is a graduate of California State University, Chico with a degree in Business Administration, with an option in Marketing and minor in International Business.

Twitter Crash Course Part 1: Basic Intro and Vocab Lesson

Part 1: Basic Intro and Vocab Lesson Thanks to the web2.0 phenomena, social media marketing has gone from zero to hero in a few short years. A lot of marketing managers and company execs are still standing around wondering what all these social media tools are, how and why they can help, and how to get started. Engaging with consumers on Twitter, Facebook, LinkedIn, Yelp, YouTube and others can help…

Read more Leave a comment

Blogging Matters

There is this enduring myth about eCommerce that all it takes to get an online business going is a webpage and products to sell. In other words, it should be easy money. Anyone who’s toiled for an eCommerce company knows the reality. Online business is no different than business in person. It commands about the same resources, manpower and facilities to run even a modest-sized operation online as it does…

Read more Leave a comment