Business Calcium Blog

Shaping Your Company’s Public Image

The wisdom of Peter Engel, who passed on July 2010. A corporate culture really has two components: internal and external. The internal involves how people within a company relate to each other, their clients, and how they collectively see the world. For example, FedEx employees are forever on the run because the company makes getting packages delivered on time a priority. They relate to each other and customers at a…

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Career Advice: Give And You Shall Receive

In these tough times more than ever, it is important to take time out and meet with folks who need career advice. This doesn’t mean you have an opening in your company or even know where other jobs may be; it’s simply about helping friends, family, or colleagues who might need some advice. If you’ve got insight to offer those trying to break into a new job, be the one…

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Win the Startup Game

Starting a company is a big undertaking, certainly not to be taken lightly. I consider the commitment on par with getting married and starting a family. I’ve had hundreds of top entrepreneurs share their experiences with me about starting a company from the ground up. From their wisdom, and my own startup experience, I developed this list to take to heart, before you start. There are some clear lessons to…

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Build (and Maintain) Customer Loyalty

It is said that before you criticize a man, you should learn to walk a mile in his shoes. There’s a double meaning to that saying when it comes to owning a small business. One relates to actually understanding your own business needs, while the other relates to understanding your customer’s business – a key factor in what will help you maintain a long lasting relationship with them. I have…

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Advisory Boards: Why You Need One

Karen Usher credits her advisory board for driving 85 % growth in revenue in 2002 and an additional 35 % in 2003. Frank Holt believes he would have avoided three costly mistakes if he had consulted an advisory board, so he formed one last May. Every major business decision I’ve made has been shaped by my board of advisors. Running a business is simply easier if you have some help…

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Important Lessons for Online Retailers

In 2000 I launched BuyOnlineNow.com, one of the largest online retailers for brand name office products, from my house. Since then, we’ve relocated to an actual office (which pleased my wife) and grew to a staff of over 25. We maintain monthly visitors of around 100,000 and convert at almost double the average. Here are a few of the lessons I’ve learned over the past few years in eRetailing. Conversion…

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