We have the good fortune to speak with many manufacturers in the process of developing potential partnerships and often hear prospective partners ask a lot about social marketing and Twitter campaigns. As part of the process of honoring the request we do an analysis of their existing online profit center. Following the analysis, we schedule a time to discuss what next steps need to be taken to prepare for social…
Many companies market their products through traditional sales channels with master distributors, distributors, and dealers all playing a valuable role. Strong distribution channels, or outlets, are a hallmark of a solid company. However, even the most traditional company, heavily reliant on distribution partners, can still greatly benefit from developing a direct-to-consumer sales channel. Here are the Top 5 Benefits of a Direct-to-Consumer Sales Channel: New Product Introductions. Introduce new products…
The daughter of one of our team members recently graduated from FIDM in SF and chose to apply her skills and talents through the development of website designed to help fashion designers with the unpleasant side of creating a fashion business. She built a beautiful site, applying the latest SEO techniques, quality content, consistent updates and all the other steps the daughter of someone in the industry would employ. One…
While most people tend to think managing employees is the most difficult task a business owner has, it is my belief that recruiting and hiring talented employees is even more difficult. If you hire the right people, managing becomes much easier. When reviewing resumes and interviewing prospective employees, it is important to question if this is the right person for the job. You can never be too sure of the…
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